See excerpts from the interview below :
Lukomon : So Why shoemaking?
Michelle :
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My inspiration is from God, I never knew I would be a shoemaker. I graduated from the University six years ago, after which I looked for for job, but to know avail. At sometimes I got employed by a company in Lagos, but the boss was owing too much so I left.On how it started, there is this other company I buy sandals in Lagos and resell. They sell nice shoes, so one day I thought to myself that I can tell this people to make sandals for me with my label, so I approached them and they said yes. That was how I got my first set of shoes. Then a friend introduced me to a guy that makes shoes. I watch him make shoes one day and I was amazed then I asked him to teach me and he did.
Lukmon : That's a lovely beginning.
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Michelle : hmm. Thanks
Lukmon : So how do you drive sales and who are your target customers?
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Michele : My target audience are Men of honours, people like the famous Nigerians comedian Alibaba...lol . I make direct sales, but I drive more sales on social media platforms like instagram, facebook and twitter. Michele Leather sales per week is over 50 pairs.
Lukmon : Wow! That's a great number. You must be a workaholic. Do you have partners?
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Michelle : No, maybe someday. But I have people that are learning under me.
Lukmon: How many are your apprentice?
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Michelle : There are about 6 of them and more are still coming.
Lukmon : So, what's your advice to young ladies that are yet to find there ways out there?
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Michelle : I always tell people I come in contact with that are looking for job to start something, anything you are good at can bring money to you or just learn a trade.
Lukmon : Is there anything else (e.g unpopular fun fact about you) you’d like to add that might be interesting to our readers ?
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Michelle : Hmm... Let them find out.I'm a very interesting person be with though, I have my moment.
Lukmon : Thanks for your time, we appreciate chatting with you.
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